PR & Influencer Marketing
Crypto marketing company pitches: how to audit agency claims
Up to 80% of agencies presenting themselves as Web3 specialists may lack the technical knowledge, market access, or execution capability…
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PR & Influencer Marketing
Deep dives, case studies, and actionable frameworks to optimize your project's search visibility, listing pipeline, and user acquisition.
PR & Influencer Marketing
PR & Influencer Marketing
Crypto marketing services: are they worth the investment?
There's a question that comes up in nearly every founder conversation we have these days — and it rarely arrives with confidence. A team…
PR & Influencer Marketing
What is crypto PR and why do Web3 projects need it?
I've sat across from founders who spent $80,000 on a “PR campaign” that produced three recycled press releases and a thread on…
PR & Influencer Marketing
Crypto press release distribution: why syndication dominates
Crypto press release distribution is not primarily an editorial system. It is a placement system.
PR & Influencer Marketing
Web3 marketing agency: core services and performance metrics
We've sat across from founders in the middle of a campaign who tell us the same thing — "We paid for the KOL push. Our followers tripled…
PR & Influencer Marketing
Crypto press release: general wires vs. Web3 networks
A crypto press release is not media coverage. It is paid distribution. Founders routinely blur that distinction, then wonder why 40…
PR & Influencer Marketing
Crypto PR agency selection: service models and deliverables
A crypto PR agency cannot be evaluated by outlet logos, follower counts, or a promise of “visibility.” Those are outputs without…
PR & Influencer Marketing
Crypto PR release: is the distribution cost worth it?
The CMO had the receipt taped to her monitor — $14,800 for a "premium" crypto PR release distribution package, which, according to the…
PR & Influencer Marketing
What does a crypto marketing agency actually do?
Most founders think a crypto marketing agency “gets attention.” That is the polite version. The useful version is uglier: a good agency…
PR & Influencer Marketing
Evaluate why crypto podcasts price ads on downloads, not CPM
In Q1 2024, average podcast CPMs across mid-tier English-language shows ranged between $18 and $50, depending on vertical and audience…
PR & Influencer Marketing
Validate crypto media kit traffic data before booking ads
We've all been there — sitting across the table from a Web3 media rep whose PDF glitters with six-figure monthly visitors, slick engagement…
PR & Influencer Marketing
Evaluate Paid Newswires vs Direct Journalist Pitching
Founders treat press coverage like it's a single market. It isn't. There are two completely different order books sitting in front of you …
PR & Influencer Marketing
Check crypto KOL contract terms before signing
A baseline engagement rate of 1% to 3% separates legitimate crypto influencers from statistically anomalous accounts. When contracts omit…